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About Easy Diya Kumkum (from the manufacturer)At Swaha, we take pride in making pure, organic products. Kumkum was one of the first products we started making. It was born out of need, since we couldn't find any unadulterated, pure Kumkum in the market. It is made with pure turmeric and natural calcium carbonate. The turmeric is gone through several cleaning process to ensure that the impurities are removed. It is gentle on your skin and never leaves stains on the forehead and hence does not cause any allergies.