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Meira Foods

MEIRA FOODS: A LANTERN OF HOPE

Ignited by Gandhian philosophy, she chose to work for the society and offer selfless services. She had a couple of stints at NGOs, helping people to absorb hope and goodness to their lives. She also taught at Waikhom Mani Girls’ College as a part-time lecturer. Built an NGO from scratch and she named it Action for Community Transformation (ACT). Alongside all these countless actions, she is also known as one of the best announcers of the state. She was perfect in anchoring many big events even when the Prime Minister had attended them. A lady who owns a Master’s Degree in Food and Nutrition, the one who did not even dream of owning an establishment ever, this is the story of Hanjabam Shubhra who decided to start a food initiative named Meira Foods.

Meira Foods

Though active in multiple areas, she was always bent on empowering women, financially and socially. Her mind worked towards building a system that would achieve the goals she had set in her mind. After working in NGO sector for a while, she was brainstorming on a thought to give employment to women of the state. She always upheld the belief that women can be empowered only when they are financially independent. Exact reason to form a business for women, Meira food, rests under this thought. Meira Foods was established in the year 2004 at her Brahmapur AribamLeikai residence in Imphal.

Meira Foods

In the beginning, she had charted out a plan on how to start her own food processing industry after completing one-month long training course on food processing conducted by MSME (erstwhile SISI). She also bought some fresh fruits like gooseberries from the market and tried making candies. The processed foods were sold in local shops as the first step. If her first investment in 2004 was 1000, with four women workers on trial and error basis, now the annual turnover goes up more than 50 Lakhs.

About 24 food items of different flavors feature under Meira Foods.  Some of the hot favourites are bamboo shoot pickle, fermented soybeans, fish pickle, garlic pickle, lemon pickle, mixed vegetable pickle, Ngari and U-morok pickle, amla salty candies, bori (prepared from horse gram dhal), fried rice flacks, Heibi dry, Heimang powder (varnish fruit), hog plump, pineapple candy etc. The pickles and candies are made with local fruits from the hilly districts of Senapati, Ukhrul and Churachandpur.

Meira foods marketing primarily happens through exhibitions and fairs that gain them a lot of visibility and popularity. The Meira Foods are available in 50 local shops of Imphal East, Imphal West, Thoubal, Churachandpur and Ukhrul districts of Manipur. Also, the products are exported to Kohima, Dimapur, Guwahati and Mizoram as a part of the market expansion plans. There is no financial help from banks or government for aid given to such entrepreneurs. But still, she has big dreams of providing more employment to women through a bigger initiative, revamped in size and reach. The business is even famous in international markets, and she wishes to expand more,so Meira food becomes a brand even in overseas.

By launching such a business, one of the top entrepreneurships in the state, Subhra was able to create jobs for the unemployed women of the state. She pumped in the need for the concept of self-reliance. She has fought many barriers to maintain the business and still carry it forward with élan and dignity. Certainly, a lady of substance and personality!

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Amla (Gooseberry) Candy (veg) - Pack of 4 - 120 g

Here’s some sweet Amla candies Gooseberry) to tickle your taste buds and feel heavenly! Made in Manipur

Weight: 100 g X 4

Rs. 157

Amla Salty (Gooseberry) (veg) - Pack of 4 - 180 g

Salty Amla or Gooseberry candies for a tangy treat to your taste buds! Made in Manipur

Weight: 150*4 gm

Rs. 187

Fermented Bamboo Shoot Pickle (veg) - 250 g

Fermented Bamboo shoot pickle, spicy and tangy from Meira Pickles. Made in Manipur

Weight: 250 g

Rs. 160 Rs. 144

Fermented Fish (Ngari) and King Chilli Pickle (non-veg) - 250 g

Fermented fish (Ngari) and King chilli pickle, for some delectable fish pieces dipped in spicy treats! Made in Manipur

Weight: 250 g

Rs. 214

Fish Pickle (non-veg) - 250 g

This spicy fish pickle serves as an excellent side dish. Made in Manipur

Weight: 250 g

Rs. 214 Rs. 192

Garlic Pickle (veg) - 250 g

Garlic pickle tastes great with any meal owing to the spicy flavours. Made in Manipur

Weight: 250 g

Rs. 160

Heibi Dry (veg) - Pack of 4 - 100 g

Dry pickle made from a local 'Heibi' fruit. If you like tangy this is for you! Made in Manipur

Weight: 100 g X 4

Rs. 177

Hog Plum Pickle (veg) - 300 g

Try this exotic and tasty hog plum pickle. Serves well as a nice afternoon snack. Made in Manipur

Weight: 300 g

Rs. 100

Instant Ngari (Fermented Fish, Ready-to-Eat) (non - veg) - 200 g

This instant Ngari (Fermented fish) is a ready to eat product. Mixed with curry and chutney to give an exotic flavour to your food. Made in Manipur.

Weight: 200 g

Rs. 214

King Chilli (U-morok) Pickle (veg) - 250 g

King chilli (U-morok) pickle for the fiery effect in your mouth that will drive you crazy in taste! Made in Manipur

Weight: 250 g

Rs. 160

King Chilli and Soyabean Pickle (veg) - 250 g

Fermented soyabean (hawaijar) combined with red hot king chilli (u-morok). Made in Manipur

Weight: 250 g

Rs. 160 Rs. 144

Lemon Pickle (veg) - 250 g

Try this tangy lemon pickle and tickle your taste buds. Made in Manipur

Weight: 250 g

Rs. 127

Mango Pickle (veg) - 250 g

Try the hot mango pickle from Meira Pickles, to tickle your taste buds. Made in Manipur

Weight: 300 g

Rs. 91

Meira Dried Fermented Soya Beans (veg) - 130 g

Have a great dose of proteins with the yummy fermented dried soya from Meira Foods. Made in Manipur

Weight: 130g

Rs. 87

Meira Lemon Candy - Pack of 4 - (4 x 70 g)

The classic mixture of sweet and tart flavours in these lemon candies will really make your mouth pucker. 100% natural with no artificial colouring or preservatives added. Made in Manipur

Weight: 70 g X 4

Rs. 188

Meira Mango Candy - Pack of 4 - (4 x 100 g)

Feel nostalgic about your childhood when you taste this yummy mango candies, just the way your grandma used to make, sweet and tangy. Made in Manipur

Weight: 4 x 100 g

Rs. 188

Mix Vegetable Pickle (veg) - 250 g

How about spicing up some veggies to make a tangy pickle? Enjoy this mixed vegetable pickle from Meira Foods. Made in Manipur

Weight: 250 g

Rs. 112

Olive Candy (veg) - Pack of 4 - 100 g

Try this tasty sweet and sour candy made from locally sourced wild olives. Made in Manipur

Weight: 100 g X 4

Rs. 187

Oyster Mushroom Pickle (VEG) - 250 g

Perfect to tickle your taste-buds with oyster mushroom covered in spices. Pure vegetarian pickle - does not contain oyster (Oyster Mushroom is just a mushroom variety). Made in Manipur

Weight: 250 g

Rs. 155

Star Fruit Candy (veg) - Pack of 4 - 120 g

Star fruit candy with a fancy shape and great sweet flavours! Made in Manipur

Weight: 100 g X 4

Rs. 187

Tamarind Candy (veg) - Pack of 4 - 100 g

Sweet candy made from Tamarind. A good after-food accompaniment. Made in Manipur

Weight: 100 g X 4

Rs. 177

Wild Apple (Heitup) Candy (veg) - 120 g

People with sweet tooth, be calm! Try out the sweet wild apple candy from Meira to boost your appetite! Made in Manipur

Weight: 100 g X 4

Rs. 157

Wild Apple (Heitup) Salty (veg) - Pack of 4 - 120 g

Seasoned with black salt, this dried wild apple candy is a yummy salty treat from Meira Foods. Made in Manipur

Weight: 150 g X 4

Rs. 157
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